Anveshan: Bridging Tradition and Technology for Healthier Living

Anveshan: Bridging Tradition and Technology for Healthier Living

Blog Article

Anveshan: Bridging Tradition and Technology for Healthier Living

Anveshan Farm Technologies, founded in 2019 by IIT Guwahati alumni Kuldeep Parewa, Aayushi Khandelwal, and Akhil Kansal, is revolutionizing the Indian food industry by combining traditional wisdom with modern technology.

Empowering Farmers and Ensuring Quality

Anveshan collaborates with over 5,000 farmers across India, establishing micro food processing units near farms. This decentralized approach not only ensures product freshness but also creates rural employment and promotes fair trade.

Innovative Product Offerings

The company's product range includes A2 Vedic Ghee, wood-pressed oils, raw honey, and superfoods. These products are minimally processed to retain their natural nutrients and flavors. For instance, their A2 Vedic Ghee is made using the traditional bilona method, preserving its authenticity and health benefits.

Transparency Through Technology

Anveshan leverages advanced technologies like image processing, spectroscopy, blockchain, and IoT to ensure complete traceability of their products. Consumers can scan QR codes on product packaging to access detailed information about sourcing, processing, and quality checks.

Sustainable Practices

Committed to environmental sustainability, Anveshan uses eco-friendly packaging materials such as glass and tin cans. The company is also exploring refill pouches to reduce plastic waste. By avoiding chemical preservatives and promoting organic farming, Anveshan contributes to ecosystem restoration.

Growth and Future Plans

Anveshan has experienced significant growth, with a net revenue run rate exceeding ₹100 crore in FY25, marking an 80% year-on-year increase. The company recently raised ₹48 crore in a Series A funding round led by Wipro Consumer Care Ventures, aiming to expand its product lines and enhance its tech-driven traceability platform.

Conclusion

Anveshan stands out as a pioneer in delivering authentic, healthy, and traceable food products. By integrating traditional methods with modern technology, the company not only offers high-quality products to consumers but also uplifts rural communities and promotes sustainable practices.

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